Hello!AI is rapidly changing how iGaming products are built. Generative tools help studios move faster, cut costs, and deliver familiar player experiences at scale. But the same efficiency is quietly amplifying a long-standing industry problem: look-alike games — and the legal uncertainty around them. As AI blurs the line between inspiration and imitation, iGaming businesses face a new set of risks that copyright law alone cannot clearly resolve. This article explores how current legal frameworks treat AI-assisted and AI-generated game assets — and what that means in practice for operators and suppliers. In the article, you’ll learn: Why look-alike games are especially hard to regulate in iGaming How EU, UK, and US copyright rules approach AI-generated content Where AI-assisted development creates ownership and compliance gaps Why contracts matter — and why they are not enough on their own How legal disputes around AI often extend beyond copyright into other risk areas
The piece is written from a legal perspective by Dmitry Smirnov, Senior Lawyer at EvenBet Gaming, and Darya Korshunova, Junior Legal Counsel, and is designed to help iGaming businesses better understand the evolving risk landscape — before it turns into a real problem. Read the full article to see how AI efficiency, legal uncertainty, and regulatory expectations intersect in modern iGaming. | 
