Hello!AI search is no longer a future trend — it’s already changing how users discover iGaming brands. For affiliates, this shift raises uncomfortable questions: - What happens when clicks disappear?
- How do you stay visible when AI answers replace search results?
- And what does this mean for traffic, compliance, and long-term growth?
In this article, Eugene Rusakov, Regional Market Lead for LatAm, breaks down what’s really happening — and what affiliates should do next. Here’s what you’ll learn: - how AI search is reshaping the traditional affiliate funnel
- why traffic is becoming less predictable — and what replaces it
- how affiliates are adapting their content for AI-driven discovery
- what changes in operations, budgets, and competition
- why Latin America is already feeling the impact
- what new risks emerge with AI assistants and regulation
- what the future of affiliate marketing looks like in the AI era
The rules are changing — but not always in obvious ways. Read the full article and see where the real risks — and opportunities — are. | 
