With a vision to make sustainable textiles accessible to all, Eastman Naia™ portfolio of cellulosic fibers and yarns provide responsibly sourced, biobased options that enable mills, designers, and brands to create eco-friendly textiles without compromising on quality, comfort, and appearance.

Among them Naia™ Renew, available at scale as both a filament yarn and staple fiber, is produced from 60% sustainably sourced wood pulp and 40% certified waste materials* and can be blended with other sustainable fibers to create nearly endless luxurious fabric possibilities that are comfortable and rich in color. The carbon footprint of Naia^™ Renew fiber is measurably reduced over its life cycle**. Eastman transforms waste materials that are difficult to recycle – which would otherwise not have an end-of-life option and would end up in landfill or incinerators – into biodegradable fibers through its patented carbon renewal technology. This is one of Eastman’s molecular recycling technologies that breaks materials down into basic molecular building blocks, assuring end materials are indistinguishable from those made from traditional sources in quality, performance, or appearance.

To make recycling options economically efficient and enable long terms success, Eastman is actively engaging with multiple value chain players, recognizing the need for systematic changes in collecting and sorting. The company is among the founding members of the Alliance of Chemical Textile Recycling (ACTR), a working group launched by Accelerating Circularity, the nonprofit focused on textile-to-textile recycling at a commercial scale, to move chemical recycling technology forward, share common definitions, and address policies in a collaborative way to maximize the elimination of textile to and from landfills and incineration: Naia™ sustainability goals state that, by 2025, company will have more than 25% recycled content derived from textile waste material.

In parallel with its commitment to molecular recycling, Naia™ strives to provide its partners with full transparency and responsibility from tree to fiber, being FSC and PEFC certified, having been awarded the Canopy Dark Green Shirt and supporting the reforestation projects with SOS Mata Atlantica in the Atlantic Forest, Brazil. That is why, by choosing Naia^™ Renew, fashion brands increase their sustainability story without compromising their creativity or the planet’s resources: Patagonia, Vince, Reformation are just some of the many brands that adopt Naia™ cellulosic fibers in their recent collections.

*Naia™ Renew recycled content is achieved by allocation of recycled waste material using an ISCC-certified mass balance process.

** As compared to conventional Naia™ products. LCA third-party reviewed by Quantis. The current REC holdings for Naia™ Renew are wind.